Press Releases
Max Sheets Joins Freddy's as Real Estate VP
Wichita, KS—With rights for over 400 new franchise stores slated for development by existing franchisees in the next 15 years, Freddy’s Frozen Custard & Steakburgers has selected Max Sheets to join the team in its newly-created position of VP of Real Estate.

“Real estate decisions are critical to our success and an area of ever-increasing importance in our office and among our franchise community,” commented Freddy’s President Bill Simon. “Max has 30 years of experience in restaurant real estate development and we look forward to his perspective on the team. He will be on the road a majority of the time; proposing new sites, screening those that our franchisees are ready to move on, and working with landlords and local officials to negotiate contracts and zoning.”

Most recently, Max served as Senior VP of Real Estate and Development at Smashburger’s headquarters in Denver, CO. His prior experience includes similar positions with Ted’s Montana Grill, Fox and Hound, and Lone Star Steakhouse. With each opportunity, Max worked to streamline the real estate acquisition process and shorten the construction timeline through periods of high growth.

“Freddy’s phenomenal future growth reflects the market’s appreciation for quality food, cleanliness and hospitality. They have developed a great tool box of options for real estate analysis and the company principals have decades of combined real estate experience. Freddy’s feels like a great place for me to jump in and add value to their operation.” Max remarked. “As you might expect, their office has welcomed me with a great deal of hospitality. I am trying to absorb as much of the operation as possible and looking for ways to share my most relevant experience.”


Co-founded by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita during 2002, offering a unique combination of cooked-to-order steakburgers, Chicago dogs, and other savory items along with its signature desserts prepared with premium frozen custard made fresh throughout the day. Freddy’s founders operate six locations in the Wichita Metro area and three in the Kansas City market. Seventy-six franchise units serve other areas of Kansas and Missouri as well as Arizona, California, Colorado, Iowa, Nebraska, Nevada, Oklahoma and Texas. For 2013, Freddy’s was again named among Entrepreneur Magazine’s “Franchise 500®”. In 2012, besides Entrepreneur Magazine’s recognition for that year, Freddy’s was included among Inc. Magazine’s 500/5000 list of “Fastest Growing Private Companies”, QSR® Magazine’s “10 Best Franchise Deals”, Franchise Times® Magazine’s “Next 300 Franchise Chains”, and Business Insider’s “8 Better Burger Chains Poised to Conquer America”. Freddy’s has also been listed as the Fifth Fastest Growing Chain Restaurant in the United States and Canada by Chain Store Guide, a sister publication to Nation’s Restaurant News. Recently, Freddy’s was recognized by Technomics as the 5th fastest growing burger concept in the country. In the local community of the company’s founding, Freddy’s has repeatedly won first place Readers’ Choice Awards in multiple categories, including Best Burger, Best Fries and Best Hot Dog, from the Wichita Eagle newspaper and was a recipient of the 2011 Best in Business Award from the Wichita Business Journal.